"The 'Get Your Docs in a Row' campaign is the opposite of intimidating, it's an invitation. We hear all the time from patients that Zocdoc's product make's healthcare less scary, and we wanted our ads to do the same." said Richard Fine, Chief Commercial Officer at Zocdoc. This unintentionally creates higher barriers to patients getting care. "The healthcare system can feel painful and frustrating, and healthcare advertising often reflects this grim tone, with ads solemnly highlighting serious health issues and treatments. These ads will air on national television. The 30-second spots present a fresh perspective on the process of finding the right doctor, showing different characters celebrating their successful use of Zocdoc to book the quality care they need. Inspired by a desire to show the joy and jubilation of people who "Get Your Docs in a Row", the ads flip the fear and frustration associated with finding a new doctor on its head, and encourage people to enthusiastically engage in finding the right care via Zocdoc.ĭirected by acclaimed music video director Hannah Lux Davis, the campaign includes four unique, music video style ads with a catchy jingle and a retro vibe, titled Booking, Vetting, Insurance, and Brand. NEW YORK, Ma/PRNewswire/ - Zocdoc, the leading digital healthcare marketplace that makes it easy for people to find and book in-person or virtual care with quality doctors across +200 specialties and +12k insurance plans, in partnership with creative agency 72andSunny Los Angeles, today announced a new national TV advertising campaign. New, music video style campaign celebrates a fresh perspective on healthcare, showing that with the right tools, booking quality care doesn't have to be filled with fear or frustration
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